Advertising display stand



June 18, 1929. g, w, LASHER, JR 1,717,456

' ADVERTISING DISPLAY STAND Original Filed May 4, 1927 2 Sheets-Sheet l June 18, 1929. c, w, s JR 1,717,456

ADVERTISING DISPLAY STAND Original Filed May 4, 1927 2 Sheets-Sheet 2 Patented June 18, 1929.

umTEosTATEs PATIENT oFFicE. T

CHARLES w. LAsnEn, JR, or WILMETTE, ILLINoIs, AssIenoa 'r'o MILWAUKEE PRINTING GOMPANSLOF MILWAUKEE, WISCONSIN.

ADVERTISING DISPLAY STAND.

Application filed May 4, 1927, Serial N0. 188,740. Renewed April 8, 1929.

My invention relates to articles for displaying posters and light merchandise in show cases, store windows and the like, and my main object is to provide a novel display stand which is exceedingly simple, yet amply strong for supporting purposes.

A further object of the invention is to build the novel display along stable lines, to maintain its position when weighted.

A. still further object is to design the display stand from a single blank of sheet material, from which it is erected without the employment of accessory parts or fastening devices. I

Another obj ect' is to combine: with the novel stand an advertising card or poster, used alone or with a display of the goods or containers thereof. 2

A final but nevertheless important object of the invention is to so construct thenovel stand that it has ample bearing and self=retaining properties to maintain its shape under all conditions.

With the above objects in view and any others that may suggest themselves from the specification and claims to follow, abetter understanding of the invention may be gained by reference to the accompanying drawings, in which I Figure 1 is a side elevation, partly broken away, of thenovel display stand as mounted on a. pedestal and supporting an advertising card; i

Fig. 2 is a perspective view of the article minus the pedestal, but indicating by dotted lines the manner in which the advertising card is applied; i

Fig. 3 is a plan view of the blank from which the display stand is formed;

Fig. {l is an elevation of the advertising cardJon a reduced scale;

Fig. 5 is a section of a detail, taken on the line 5-5 of Fig. 2, and using full lines; and

Figs. 6 and 7 are modified forms of the display stand.

Referring specifically to the drawings, the novel display stand is cut from a sheet of stiff cardboard, and folded on the dotted lines indicated in Figure The medial portion 10 forms the bottom and from the sides of the same are bent upwardly the side walls 11 and 11 The bottom I increases gradually in therefrom with consecutive sections 12, 13

and 1 1. Adjacent their front ends, the side walls 11 and 11% ;which are generally of triangular form, are formed with projections 15; and the frontal edges of the said walls I are slightly recessedadjacent the projections, as indicated at 11*. (T he section 14 is lateral- "ly extended with tabs'16; The side wall 11 is extended rearwardly 'with'arectangular section 17, which is further extended with a a short section 18, and terminated with a tab 19. The side wall 11 is outwith a transverse 'slit near its rear end, and extended therefrom with a rectangular section 21; and both sidewalls are outwith diagonal slits 22 near their front ends. i p I In settingup the novel display stand, the side walls 11' and 11 are bent up to vertical position; the section 21 is bent into form a rear wall; the section 17 isbent likewise to such to guide and support thesections 12, 13, i

and 14. Thus, the .section 12 is bent up along the front of the step thesection 13 is bent down to seat upon the step, and the sec tion 14 is bent up to seat in the recesses 11"of I the inclined frontaledges of the sidewalls 11 and 11 so as to be flush therewith. The tabs 16 are now bent back upon the outside of these walls and in'serted through the slits 22 to lock the forepart of the stand together.

The display stand is now ready for use, and it may beplacedon afiat surface, such as on a counter or show case shelf, or mounted on a pedestal 23, inwhich case the bottom 10 is cutwith an opening 24L to fit the top stud 23 0f the pedestal. A carton or other container which presents advertising value maybe mounted to rest on theshelf formed by the section 13 and receive the section 14 and the frontal edges of the side walls as backing supports. Resting in inclined position, the con} tainer remains stable in case of vibration or o'ut-of-level position of the stand. Instead of a container, or behind one, an advertising display card 25 may be mounted on the stand, the same leaning upon the frontal edges of the side walls and against the section 14 and 1 rigid and stable.

being kept from lateral displacement by being extended at the bottom with spaced n will be seen that a. We display stand is built to seat squarely upon its supporting surface; and its doubled back makes it suiliciently firm to hold its shape and support articles of ample weight-such as'filled containerswitliin reasonable limits. .The

' frontal section 14 acts as a binding strap to keep the side walls from spreading, and

this property is'augmented bythe pressure of the articlesupported, which prevents the I section 14 from receding and weakening the" hold of the locking tabs 16.

FigureG illustrates a modification. of the I stand, inwhich the bottom tapers to a point toward the rear, and the side walls convergecorrespondingly to lend the article the general formation of a triangular pyramid. This structure may be employed for smaller articles, and wherelessstability is notobjectionable.

Figure? illustrates another modification in which the frontal binder 14 and the locking feature in connection therewith are eliminated, the shelf 13 being slitted at 27 to receive the frontal portions of the side walls and check spreading or. collapsing tendencies thereof. Y This modification is desirable when simplicity of construction is considered.

I claim r l LA display stand of sheet material having a bottom, sides formed integral with and rising from opposite side edgesof the bottom, .back'formed integral with one of said sides, and a front rising from the frontal edge of said bottom and; stepped to form an article-supporting, shelf, said front being locked with said sides. i

2. A displayed stand of sheet material having a bottom, sides integral with and rising from'opposite side edges of the bottom, a back formed by overlapped extensions of portions of said sides, and a front rising from the frontal edge of said bottom and stepped to form an article-supporting shelf,said-front being locked with said sides. a

A display stand of sheet material having a bottom,-sides formed integral with and risingfrom opposite vslde edges of the bot tom, a backforme'd by overlapped extensions of said sides, means carried by one ofsaid extensions and the side adjacent thereto to lockthe back in position, and a front risingfrom thefrontal edge of said bottom and stepped to form an article-supporting shelf.

4. A display stand of sheet material having a bottom, sidesintegral with and formed by bending up portions from opposite side edges of the bottom, aback formedby overlapped integral'extensions of said sides, a

.tonguecarried by one of said extensions and insertible in a slit in the side adjacent to such extension to lock the back in posltlon, and a front llSlIlgflOID the frontal edgeof said bottom and stepped to form an article-supporting shelf; 5. A. blank designedfor formation into'a display rack, comprising a bottom the edges of which form a geometrical figure with conrerging side edges, side portions bendable upward from the side edges, and'back portions integral with and bendable laterally from said side portions when bent up to form a back, the edges of the side portions being inclined forwardly and formed adjacent the front with notches, and a front portion integral with the bottom and bendable up against the forward portions of the side portions and into said notches and meansfor securing the parts in set up relation to each other. I

6. A display stand of sheet material, including the combination with a bottom, of side members interlocked with each other rising upwardly integrally from the bottom and having front margins sloping upwardly and rearwardly with steppedportions correspondingly spaced from the bottom, and a frontal panel integral with the bottom and folded to conform to, the stepped margins of the sides to form a shelf.

7. A display stand of sheet material, including the combination with a bottom of side members interlocked with each other rising upwardly integrally'from the bottom an d having front margins slopingupwardly and rearwardly with stepped portions correspondingly spaced from the bottom, and a frontal panel integral with the bottom folded to conform to the stepped margins of the sides to form a shelf and interlocked with the side members. i

8. Adisplay stand of sheet material. including the combination with a bottom, of

slotted side membersinterlocked with each other and risingupwardly integrally from the bottom and having front margins sloping upwardly and rearwardly with stepped portions correspondingly spaced from the bottom, and a frontal panel integral with the bottom and folded to conform to the stepped margins of the sides to form a shelf, portions of the frontal panel being bent downwardly .about the side walls and interlocked with slots therein.

In testimony whereof I affix my signature.

CHARLES lV. LASHER, JR. 

